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-He also gives advice that once you have finally created the title that you should wait a day before you look at it again for a final time. This gives you a chance to be able to decide whether or not you actually like it or not and whether it needs improving or not.
-You do not have to start with a complex idea from the start. It is easier to start with a simple yet effective idea at first and then you can add even more ideas until you get to where you feel is a suitable position to complete the titles.